FAQs
We have prepared answers to the most frequently asked questions to make it easier for you to find the information you need.
Branding & marketing
What is a brand guide?
It’s a document that defines how a brand looks and 'sounds' – colors, fonts, tone of voice, logo, and usage guidelines. Essential for consistency.
What is the difference between a brand and a visual identity?
A brand is what people feel when they think of your company. Visual identity is just one part of it – the colors, logo, fonts, and design.
How to use storytelling in branding?
People remember stories, not facts. Through real examples, employee experiences, and the challenges you solve, your brand becomes the living, authentic face of your company.
Employer
Branding
What is employer branding and why is it important?
It’s the way a company builds its image as an employer – how it’s perceived by candidates and employees. A strong employer brand attracts the right people and helps them stay longer.
What is an EVP?
EVP (Employee Value Proposition) is what employees get in return for their work – not just salary, but also culture, growth, security, and work-life balance.
Should small companies invest in employer branding?
Absolutely. You don’t need a big budget – what matters is knowing who you are, what you offer, and how clearly you communicate that to candidates.
Digitalization of
HR
What is an ATS?
ATS (Applicant Tracking System) is software that helps HR track candidates throughout the recruitment process – it makes it easier to review resumes, communicate, and schedule interviews.
How can HR use artificial intelligence?
AI can help with CV analysis, automatically responding to candidates, predicting employee turnover, or even writing job ads.
Which tools make everyday HR work easier?
ATS systems, e-learning platforms, feedback software, employee satisfaction survey tools, analytics solutions, digital onboarding tools, and internal communication channels.
HR Tech &
Trends
What is AI and how is it used in HR?
AI (Artificial Intelligence) in HR is used for data analysis, recruitment support, automation of repetitive tasks, and predicting employee behavior.
What does digital transformation of HR processes mean?
It’s when HR processes – from hiring to learning – move from paper and Excel to digital platforms. It saves time, reduces errors, and provides better insights.
Curious to know more? We’d be happy to chat!